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Faced with surging demand for its computers at a time when the rest of the PC market is shrinking, Apple on Tuesday refreshed its iMac line with quad-core processors, more powerful graphics hardware, and Thunderbolt data transfer technology.
Apple last month reported selling 3.76 million Macs, a 28% increase from a year earlier. Its new iMac, which starts at $1,199, is likely to benefit from that momentum, though perhaps not as much as the company's portable models.
During its Q2 2011 earnings conference call last month, Apple CFO Peter Oppenheimer said, "The growth in Mac sales was fueled primarily by the continued great popularity of MacBook Air, which was updated in the December quarter, as well as very strong sales of MacBook Pro."
The 21.5-inch iMac comes with a 2.5-GHz or 2.7-GHz quad-core Intel Core i5 processor, or a 2.8-GHz quad-core Intel Core i7 as a custom configured option. The 27-inch model offers a 2.7-GHz or 3.1-GHz quad-core Intel Core i5 processor as standard options, or a 3.4-GHz quad-core Intel Core i7 as a custom configured option.
Storage choices include either 1-TB or 2-TB Serial ATA Drives, or a 256-GB solid-state drive as a custom option.