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Date added: 04/30/2011 PCMAG - AMD-ARM Speculation Heats Up

Advanced Micro Devices is cozying up to ARM Holdings and that's led to speculation that AMD is pursuing an ARM architecture license or even plans to acquire the British chip designer outright in an effort to catch up with the growing media tablet market.

Available media tablets such as Apple's iPad and Motorola's Xoom almost exclusively use ARM-based central processors instead of the x86-based chips made by AMD and its larger rival Intel.

AMD has indicated it wants in on the tablet market in recent months. The news that ARM vice president of technology Jem Davies will keynote AMD's upcoming Fusion Developers Conference sparked rumors that AMD could be mulling a stab at the tablet market with an ARM license of its own.

But AMD has no specific plans to add ARM's RISC-based chips to its portfolio, an AMD spokesman told PCMag Friday.

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