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Of all the Honeycomb tablet manufacturers, Asus has been one of, if not the most successful. In May and April, the company sold 500,000 Eee Pad Transformers, with another 300,000 in June. So, why Asus and not Lenovo, Toshiba, Motorola, or one of the other many tablet makers? Because the Taiwanese company understood early on that if it was going to go toe-to-toe with the iPad it had to do two things: differentiate on form factor and on price. The fact that you can pick up the Eee Pad Transformer tablet and the dock — which adds eight hours of battery life and a keyboard — for $550 has made it wholly different from not only every other cookie cutter Android tab, but, yes, also the iPad.
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